Volvo On Demand rebrands, global plans to reshape city car ownership

Volvo Cars is rebranding and expanding its mobility business, re-naming the company formerly known as M to Volvo On Demand and announcing plans to launch globally.

Currently operating in Sweden, M is a platform that gives people shared access to Volvo cars. External analysis has shown one car from Volvo Car Mobility can replace the need for up to nine privately owned cars in Swedish cities, corresponding to an annual reduction in over 16,000 tonnes of CO2 emissions. It frees up space in cities, saves people money, and helps maintain a more sustainable lifestyle.

Volvo On Demand is part of a long-term strategic investment to increase the significance of shared mobility in Volvo Cars, which helps deliver the company’s aim to become a circular business by 2040. It has 250,000 registered users and close to a million completed journeys in Sweden, and there are plans to grow it globally.

“At Volvo Cars, we want to provide complete freedom to move in a personal, sustainable, and safe way,” Magnus Fredin, Senior Vice President Global Online Business at Volvo Cars, said.

“Volvo Car Mobility’s future-forward strategy is helping us to deliver on that promise. Volvo On Demand will make new inroads into the evolution of flexible car access. We’re thrilled to be on this journey together. Volvo On Demand is able to reach target groups that don’t necessarily want to own a car but need occasional access to one.”

Erik Jivmark, CEO of Volvo Car Mobility - the subsidiary that developed and operates the business, said: “We look forward to accelerating growth based on our mobility platform and becoming a part of Volvo Cars’ core offer. We expect new product offers and an international expansion to vastly expand the customer base and put us on an entirely new growth trajectory.”

Volvo On Demand will continue to be powered by Volvo Cars' proprietary AI-driven mobility platform.