Volvo Midsummer Celebration
A celebration of summer & sustainability.
Midsummer, a highly celebrated event in Sweden, is the tradition of welcoming the warmth and long Summer days with friends and family. Volvo Cars is bringing Midsummer to life in true flora fashion with the Volvo Midsummer Celebration.
Join us for a family friendly event with multi-sensory experiences rooted in local flora, sustainability and community, taking place at Bentall Centre. Friday July 5, 2024 5pm - 9pm Saturday July 6, 2024 11am - 5pm Sunday July 7, 2024 11am - 5pm Outdoors at Bentall Centre 555 Burrard St, Vancouver, BC V7X 1M5
Celebrate with your Senses
Explore the Midsummer Gallery
Enchanting florals take over Volvo’s fleet of plug-in hybrid and electric vehicles. Explore our botanic installations featuring designs by local floral artists.
Sustainably-Inspired Workshops
Get educated, get inspired and get growing with a series of workshops on all things flora, including making your own seed balls, flower crowns, building your own bouquets, and family Midsummer portraits.
Drive the Future
Experience Volvo first-hand at Bentall Centre. Take a test drive with one of our Product Specialists to experience the power of sustainable mobility. For each test drive taken Volvo will plant a tree through One Tree Planted.
Midsummer Family Portraits
Visit us to get your own Midsummer family portrait, courtesy of Volvo.
Experience Local
Experience organic and ethical goods from makers including Mosa, The Good Chocolatier, and Waste2Bags.
Midsummer Safety for Kids
Kids can drive too with our line up of mini-Volvos in the Midsummer Kids Safety Zone.
Energizing our Community
Second-Life Floral
After the event all of the floral used at the Volvo Midsummer Celebration will be either upcycled into mini-bouquets donated within the community or composted to nourish future flowers through Bloomier.
Alvéole Giveback
Check out our two beehives on top of the Bentall Centre parkade provided by Volvo and Bentall Centre. Maintained and cared for across the 2024 season, these pollinators play a vital role for our planet and community.