Norway goes all in on Recharge
Norway – the world’s most electrified vehicle arena – has just become the first Volvo Cars market in Europe to offer exclusively Recharge models.
In 2021, 96 per cent of new Volvo cars sold in Norway were Recharge models.
In 2021, a whopping 88 per cent of cars sold in Norway were pure electric or plug-in hybrids. Volvo Car Norway’s decision to only sell Recharge models was not a difficult one, considering that already 96 per cent of our sales in the Nordic country – where we are leaders in plug-in hybrids – were Recharge models.
Rita Kristin Broch, MD for Volvo Car Norway, said: “Why go 100 per cent Recharge with retail orders of Model Year 2023? For us, this is a way to meet competition from both electric and conventional premium brands – at a time where battery electric cars (BEV) are the growing segment in the car market. We continue to push Volvo at the forefront of electrification, to become even more relevant and exciting as a brand for car customers here.”
Last year, only 12 per cent of cars sold in Norway did not have a cord, while 65 per cent of new car registrations in Norway were pure electric; according to the Information Council for the Road Traffic in Norway, which issues the official registration statistics in the country.
“Last year, 65 per cent of new car registrations in Norway were pure electric.”
Norway’s change to electric has been incredibly fast. Rapid speed of electrification has been facilitated by various incentives, such as favorable taxation policies, free parking for electric vehicles and a growing number of charging stations. EVs are also able to drive in bus lanes.
Almost four in ten Volvos sold in Norway were BEV, with an additional 58 per cent PHEV. Already by the end of this year, pure electric Volvos could account for 70 per cent of our sales in Norway.
Looking at all powertrain options, Volvo grew market share by 17 per cent in Norway as the fourth largest car brand in 2021 vs 2020 – and stands today at a market share of 7.8 per cent.
The fast transformation in Norway is not likely to slow down. The Norwegian parliament has already decided that it will have a 100 per cent share of zero emission vehicles in new car sales in 2025.
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