Here’s what we did at the world’s largest AI stage

Every year, our partner NVIDIA hosts an annual event which serves as a platform to explore advancements in computing, machine learning and AI. The event is called GTC (GPU Technology Conference) and features keynote speeches, technical sessions and tech talks, along with major product announcements and updates.

Our representatives Alwin Bakkenes, head of global software engineering, and Erik Coelingh, vice president of product at our AI and software company Zenseact, delivered a tech talk and presented how we can use generative AI and virtual worlds to create safer cars.

We can do this by using an advanced computational technique called Gaussian splatting that turns real world visuals into lifelike, natural-looking 3D scenes and subjects. This technique allows us to train and validate our driver assistance systems and safe supervised automation systems software on a completely new level.

In their talk, Alwin and Erik also highlighted an important part of this method: our deep learning architecture – software that runs in the car’s core computer and processes data from exterior cameras, radars and the lidar.

To learn more about how we harness AI, data and software to help us create even safer cars, watch our presentation. And if you’re curious about the ins and outs of how we use Gaussian splatting, check out this story.

Another highlight of our conference presence was our flagship SUV, the Volvo EX90. We showcased a six-seater, Mulberry Red version of the car at our booth, featuring a tech demo of its advanced lidar sensor, provided together with Luminar. The demo allowed attendees to experience the lidar’s vision through a VR headset.

We also had two EX90s available for test driving, giving developers, analysts and journalists the chance to drive around the sunny streets of San José. And judging by the reactions on the ground, riders and drivers were very impressed.

On top of that, our representatives were interviewed by several tech and automotive media outlets, resulting in global coverage in media outlets such as Techradar, Top Gear, The Engineer, Ars Technica, Automotive News, Newsweek, Motor Trade News and more.