Volvo Cars awarded as the car brand most committed to women
The year has just begun, but new awards keep coming our way – and we couldn’t be happier about it.
Volvo Cars awarded the newly established Sandy Myhre Award by Women's Worldwide Car.
This time, we can add the newly established Sandy Myhre Award by Women's Worldwide Car of the Year (WWCOTY) to our trophy cabinet.
With this award, WWCOTY wants to highlight car makers’ commitment to women in a number of areas, such as workplace inclusion, product design and advertising campaigns. The award also aims to make the car industry more aware of women’s needs and preferences when it comes to mobility.
Volvo Cars has long demonstrated its commitment to women.
What makes WWCOTY so special is that it is the only all-female jury in the automotive industry. It consists of 82 women motoring journalists from 55 countries across five continents, writing for publications that attract a total audience of over 500 million people worldwide.
Words from the jury
Now let’s take a closer look at why we actually received the award. Here is the jury’s official motivation:
“Volvo Cars has long demonstrated its commitment to women. It has a large representation of women in the workforce, while in safety it has been using pregnant dummies since 1995. In 2023, it partnered with Girls Who Code, an organisation that works to close the gender gap in technology.”
In addition to these grand words, here’s why some of the individual journalists cast their vote for Volvo Cars.
Isabelle Rieder from Switzerland writes, “In recent years, Volvo Cars has been very committed to the integration of women, both in terms of wages and professionally. Volvo also strongly supports women not having to choose between family and career.”
Marta García from Spain notes that “Volvo Cars has realised that women are not only in the passenger seat, but that they have emotions and needs when it comes to driving. For years Volvo has been working to connect with them, not only in the field of safety, but also by promoting their inclusion in the workplace.”
Finally, Swedish journalist Mia Litström writes, “I nominate Volvo Cars for their outstanding commitment to gender equality and empowering women in the automotive industry. Volvo’s partnership with programs like Girls Who Code further demonstrates their dedication to fostering the next generation of female leaders in technology and innovation.”
Thank you WWCOTY for the Sandy Myhre Award! We really appreciate it and look forward to continuing to make a difference for women today and in generations to come.
The award is named after Sandy Myhre, a motoring journalist from New Zealand who founded Women's Worldwide Car of the Year in 2009 together with eight other journalists.
