Celebrating 70 years in the U.S.

And our decades long commitment to safety.

Volvo EX90 and Classic PV444 overlooking scenic beach

Summer Safely Bonus Event

For 70 years, Volvo Cars have been part of summer celebrations in the U.S.

Start making new memories this summer and receive a $1,000 bonus on select Volvo models*

*Summer Safely $1,000 bonus offer applies to select new 2025, 2025.5 and 2026 Volvo vehicles financed or leased through Volvo Car Financial Services (VCFS) or purchased with cash at an authorized Volvo Cars retailer. All offers are subject to vehicle availability. Must take delivery of vehicle between July 1, 2025 and September 30, 2025. Applicable vehicles are subject to Volvo Retailer availability and may need to be ordered. See your participating Volvo Cars Retailer for details.

Volvo Cars 70th Anniversary in the US Logo

Born in Sweden. Invested in America.

In 2025, Volvo Cars celebrates 70 years in the US, with the first Volvo car – the PV 444 – that was unloaded at a port in Long Beach, CA in 1955. Since then, Volvo has had an outsized impact in America, with a strong legacy of safety and commitment to invest in the future. On a human level, nearly everyone has a Volvo story. This year is not only a milestone for Volvo Cars – it’s an inflection point for the industry.

Volvo 3-point safety, man demonstrating safety belt in car

Driving Safety Forward

We have a long history of making cars and roads safer, with innovations like our 3-point safety belt that has protected countless lives, and can be found in almost every car today.

Up close image of man holding a Volvo Lambda sensor

Helping Protect People and The Planet

The introduction of our three-way catalytic converter with Lambda sensor was a breakthrough reducing harmful emissions by up to 90%. It was one of the most important inventions for controlling tailpipe emissions and remains an integral part of all modern gas-powered cars.

Man standing in front of partially assembled EX90 in the Volvo South Carolina Factory

From Sweden to South Carolina

Our first U.S. plant in Berkeley County, South Carolina, is a 2.3 million sq. ft. facility, that provides jobs for over 2,000 local employees. And is home to the EX90 - designed to be our safest Volvo Car yet - assembled right here in the U.S.

Volvo Cars Mobile Studio parked with seats and tables

Visit the Volvo Mobile Studio

The Volvo Mobile Studio is currently on tour around the country. Check out where we will be and stop by to learn more about our 70-year anniversary in the US, including our history of innovations in safety and sustainability, and our commitment to people and community.