What’s the scent of Volvo Cars?
With the aim to bring the Swedish outdoors into homes of consumers worldwide, we joined forces with New York-based fragrance brand D.S. & Durga to create a limited-edition scent.
SWOODISH
The new fragrance, which goes under the name SWOODISH – a playful combination of the words ‘Swedish’ and ‘Woods’ – comes in the shape of one of D.S. & Durga’s iconic candles.
Scent is a powerful thing. It can change how we feel in a fraction of a second, allowing us to make deep emotional connections through our senses.
“The sensory ambiance in our cars draws from the inspiration from nature and Scandinavian excellence in light,” said Lisa Reeves, our head of interior design. “In collaboration with D.S. & Durga, we developed a natural scented candle called SWOODISH to bring the ambient warmth of a Scandinavian forest into your home."
By blending the calming, grounding woods of beautiful Swedish forests and soft orris roots, SWOODISH mimics the purple tones of late summer sunsets.
D.S. & Durga is a Brooklyn, New York-based niche fragrance brand founded by husband-and-wife duo David Seth Moltz and Kavi Ahuja Moltz. The couple is renowned for their unique and often unconventional scents, combining elements of art, music, literature, and history to create fragrances that tell stories and evoke specific emotions or atmospheres.
To create the SWOODISH scent, Kavi and David visited our hometown of Gothenburg, where they were immersed in our culture and distinctive design approach focused on minimalism, simplicity and functionality commonly found within the Swedish landscape.
“We visited Volvo Cars in Sweden and were whisked away to mythical vistas – both inside rare, vintage vehicles which were sniffed, and outside in quaint forests and lakes all over the country,” said David Seth Moltz. “Driving from place to place behind the wheel of one of Volvo Cars’ fully electric vehicles, we learned first-hand that they are chic, comfy, well-designed and fun to explore in. SWOODISH will transport anyone away to a calm, serene Sweden of the mind.”
Kavi Ahuja Moltz and David Seth Moltz
The SWOODISH candle will be available for a limited time for consumer purchase in select global markets at dsanddurga.com and VolvoCarSwoodish.com. Volvo Cars will make a donation with a portion of the proceeds to the Volvo For Life Fund partner One Tree Planted to support their work in helping the environment by planting trees, restoring forests, and creating habitats for biodiversity.
