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19 Sept 2024
Few cars have left such a mark on the automotive industry as the Volvo 240 series. As we celebrate its 50th anniversary, it's time to revisit this groundbreaking vehicle's legacy.
Watch the video about the history of the legendary Volvo 240 series.
A pioneer in safety and design Volvo Cars unveiled the 240 to the world in 1974, a model that quickly became iconic for its classic angular design. While some might dismiss it as 'boxy,' this aesthetic choice was far from arbitrary. The elongated bonnet and rear were not just cost-efficient but deliberate design decisions to enhance passenger safety. These features allowed for the integration of innovations like crumple zones and large bumpers, specifically engineered to absorb the kinetic energy of collisions, thereby providing greater protection for occupants.
The Volvo 240 series is an iconic representation of practicality, durability, and innovation.
A human-centric design While it wasn't built to be a head-turner, the 240's flat surfaces were ingeniously designed to maximise interior space. This design provided ample legroom for both the driver and passengers, along with a large boot, making the 240 a family favourite. This focus on human-centric design truly paid off. The 240 series enjoyed immense popularity, boasting a remarkable production span of 19 years, ending in 1993. During this period, it sold an impressive 2.8 million units. Even after production ceased, the 240 series remains highly regarded and sought after to this day. A true icon The Volvo 240 series is an iconic representation of practicality, durability, and innovation. Its legacy continues to shape modern automotive design, reflecting Volvo's commitment to move in a personal, sustainable, and safe way. As we celebrate the 50th anniversary of the Volvo 240, we honour its lasting impact on the automotive industry and its enduring place in the hearts of Volvo cars enthusiasts worldwide.
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